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Recently, He Haichao, Chairman of JWELL Machinery, visited JWELL Liyang Factory and met with overseas marketing pioneers who are working on the frontlines of global markets. During the meeting, Chairman He and the international marketing team discussed the company’s global expansion strategy, with a focus on the innovative “Service Center + Factory” model and how to further improve localized services for customers worldwide.
Overseas Teams: Driving JWELL’s Global Growth Through Local Market Insights
During the meeting, JWELL overseas marketing teams shared updates on regional market trends, customer requirements, industry competition, and opportunities in their respective markets.
Operating across more than 120 countries and regions, JWELL’s overseas teams play an important role in connecting the company with global customers. They are not only responsible for promoting advanced extrusion equipment solutions but also serve as representatives of JWELL’s brand value and technical expertise.
From the Americas and Eurasia to North Africa and Southeast Asia, these overseas professionals work closely with customers, providing technical communication, project support, and localized services.
Building Stronger Local Services Through Customer-Centered Development
During the discussion, Chairman He emphasized that global expansion is not only about entering new markets, but also about understanding customers and providing reliable local support.
JWELL believes that close communication with customers is the foundation of sustainable international development.
By improving localized service capabilities, JWELL aims to provide:
As Chairman He stated:
“Only by getting closer to customers can we truly understand their needs; only by establishing a local presence can we better serve the global market.”
During the meeting, Chairman He and the overseas marketing team further discussed JWELL’s accelerating global strategy — the “Service Center + Factory” model.
Since 2025, JWELL has continued expanding its overseas service network with the goal of:
“Developing global markets while staying closer to customer needs.”
The company is gradually establishing overseas after-sales service centers in key regions. In mature markets, these service centers will be upgraded into integrated “Service Center + Factory” bases, combining:
This approach enables JWELL to provide comprehensive support throughout the entire lifecycle of extrusion equipment, from installation and commissioning to maintenance and long-term operation.
JWELL has already established international service and manufacturing facilities in strategic markets, including:
Providing localized technical support and customer service for the Latin American market.
Strengthening service response and market support in Southeast Asia.
Enhancing regional manufacturing capability and supporting customers with faster delivery and localized solutions.
Through these overseas facilities, JWELL continues to improve its global service network and create closer connections with customers around the world.
For JWELL Machinery, globalization means more than exporting products. It means building long-term partnerships with customers through technology, service, and local support.
The “Service Center + Factory” strategy represents JWELL’s commitment to becoming closer to customers, understanding regional needs, and providing more efficient solutions worldwide.
With continuous investment in overseas service networks and localized capabilities, JWELL Machinery will continue strengthening its position as a trusted global supplier of extrusion equipment and intelligent manufacturing solutions.
Founded in 1997, JWELL Machinery is one of the world’s leading manufacturers of plastic extrusion machinery and intelligent manufacturing solutions.
With multiple production bases, overseas service networks, and customers in more than 120 countries and regions, JWELL provides advanced extrusion solutions for industries including plastic sheets, plates, films, pipes, profiles, recycling, and composite materials.
JWELL is committed to delivering innovative technology, reliable equipment, and professional global services to customers worldwide.
Mr.HE Haichao, chairman of Jwell Company, attended the opening ceremony of Jwell Thailand sales office in Bangkok…
Over 300 Jwell engineers attend Annual Engineering Summit , Through the communication and sharing of typical successful and failed testing cases ,
